Search Engine Optimization (SEO)

What Is Search Engine Optimization (SEO) ?

Search Engine Optimization(SEO) is the process of optimizing or structuring of webpages to achieve a high search engine ranking.

This structuring process will make the website and its contents looks attractive, informative, relevant and easily find by the search engines and users. This will increase the number of visitors due to the high ranking. This optimizing process is done by the person called seo analyst.

How Do Search Engines Works

Search Engines works by 3 steps

Crawling is the searching or scanning for a result by Googlebot 

Catching is the snap shot and saving of result

Indexing is the result obtained.

Introduction Of SEO By Google

Larry Page and Sergey Brin were the founders of google during their Ph.D at Stanford university.  It was unable to give rapid and all information for the web searchers initially, because google’s search algorithm was not well designed for crawling. This dis-function of google was recognized at the time of World Trade Centre attack ( 1st September 2001). During that time google was failed to give information for People about the attack.  Thus google planned to disclose some of their secrets. Then webmasters started following the guidelines and create easily available websites and google become a well known search engine.

Page Rank In Google

Google Page ranking is the ranking of websites to determine the importance of the website. It is introduced by Larry Page and Sergey Brin. Higher ranked pages seen on the top of the search result. If a person is searching for any services or products in Google, the search engine gives the search results. People usually visits the first few webpages of search results, That is the higher ranked pages, which is seen on the top of the search result. Page ranking system in google is important. Because search engine optimization (SEO) is aimed to achieve a higher page ranking for a website. 

Google Algorithm Updations

Niche Specific – Initial updation of google. Page ranking is depending on the number of keyword in the content. But webmasters started to add more and more keywords for top ranking of their website. Increase the number of keywords is called keyword stuffing.

Link Specific – Due to the spamming google decided to change the algorithm to Link Specific. Page ranking is depends on number of links from other websites. Webmasters again spammed this algorithm by creating and selling many websites and provide links to other websites

Quality Link Specific –  Here page ranking is depends on the link from a website with quality  ie,  the website should have high page rank.

Google Panda –  It is the new algorithm of google released on February 2011. This new version is active against content spamming by removing copied contents from other website, low quality websites etc…. Google panda is otherwise called Google Farmer.
Google Penguin - Introduced on April 2014. It is used against bad links. It remove all the websites that buying links for higher page ranking.  

EMD Updation -  Is Exact Match Domain. It is launched on September 2012. Act as a filter against poor quality pages.

Google Pigeon – This updation is introduced on 24th July 2014. it provide use full and effective local search results

Humming Bird Updation –  Introduced on September 2013. Aimed  to focus on the meaning of words

Mobile Geddon Updation – introduced on April 2015. Used to provide mobile friendly pages for google users.

Rank Brain Updation –  Rank brain is a machine to provide use full search results for web searchers. it released on October 2015

Types Of Search Engine Optimization (SEO)

On Page Optimization –  The modifications we do inside the web page for higher page ranking.

Off Page Optimization -  The modifications we do outside the web page for higher page ranking.

Google Adsense And Google Adwords

Google Adsense is, if google add an advertisement on a particular website and if someone clicks on the ad and the website publisher will get a portion of money that paid by the advertiser. 

Google Adwords used to advertise on the google search result pages. Pay per click is the main characteristic feature of adsense. It is the major income source of google.

Nayana E Xavier