Sunday 24 April 2016

Importance Of Google Analytics In SEO

What Is Google Analytics In Google

google analytics

Google analytics is an important free tool for webmasters. In Search Engine Optimization it is an important tool for SEO analysts. It is used to know the details of visitors like number of visitors, location of visitors, time spending in the webpage etc.. Google introduced this service in November 2005. Now it is the most widely used analytics by users.

How To Create A New Google Analytics Account

  • Click on http://www.google.com/analytics to go to google analytics.
  • Then click on the sign in option on the top of the page.
  • Click on the google analytics option
  • Then google will ask for sign in to the google account
  • Click sign up



google analytics account

  • Add the details Account Name, Website Name, Website URL, select an Industry Category and Reporting Time Zone                              
  • Click on the Get Tracking ID option below the page.
  • While we click on the button, the tracking code will be shown.
  • Copy the tracking code and paste it into the head section of the website which is to be verified.
  • Get back into the google analytics and click on the verify button. 
Now the website has been verified and now we can take analytic reports from it. 

Google Analytics Quick Glossary

  • Average Duration Session - Average duration time of a session by users.
  • Acquisition Acquisition is how you gain users
  • Bounce Rate - The percentage of single page visits 
  • Behavior - It is the data helps to improve your content
  • Conversion Rate -It is the activity of the user which fulfil the aim of the webpage.
  • Pageviews - Number of page viewed.
  • Pages/Session - Average number of pages viewed by visitors
  • Sessions - It is the period of time that a user spent in the website
  • Traffic - Total number of visits to a website
  • % New Session - Percentage of the first time visit.

Home Page Of Google Analytics

home page google analytics
Home page of google analytics providing the list of all websites that we are added in the account. It includes Sessions, Average Session Duration, Bounce Rate and Goal Conversion Rate.

Reporting Page Of Google Analytics 

overview page google analyticsReporting page of google analytics provide audience overview data. On the left side there is a search box including Dashboards, Shortcuts, Intelligence Events, Real-Time, Audience, Acquisition, Behavior, Conversion.

Customization Page Of Google Analytics

It is the third main menu bar on the top of the page. This page provide custom reports in google analytics.

Admin Page Of Google Analytics

It is the last main menu on the top of the page. It includes all the settings of the website in the analytics

I have already published a blog post about On Page Optimization Techniques In SEO
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2 comments:

  1. Nice information about google analytics in seo,thanks for sharing information.
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