Nayana E Xavier SEO Analyst: On Page Optimization Techniques in SEO

Two Major Optimization Techniques In SEO

On page SEO & Off Page SEO

In Search Engine Optimization, On page SEO and Off page SEO are the two major ways of a page optimization. This techniques were used to improve google's page ranking. Both of the techniques are aimed to achieving the same goal through different ways. Here are some on page optimization techniques in SEO is listed in this article.

ON PAGE SEO

On Page optimization is other wise known as On-site SEO. On Page optimization techniques in SEO is the modifications occurs inside the website to get highest position in search results. It includes adding informative and simple content, good keyword selection, presence of keywords in appropriate places, etc.

On Page Optimization Methods

1. Domain Name - Domain names are used in the URLs to identify a particular website. Keywords in the domain name is usually important but it should be short, simple,and memorable for users.

2. Meta Title - Other wise called title tag. Meta title is a group of words which appear as clickable link of a search engine result. Using targeted keyword in meta title helps the website to gets highest page ranking. Presence of keywords in the title tag will improve the visits by the users to the webpage. The maximum characters should be 55-60 words. It shouldn't be too long or too short. The title should be simple, meaningful and informative.

3. Meta Description - Meta description is the data that summarizing the content of a website or webpage. Meta description usually contains 155-160 characters . Blog added webpages contains 154 characters because its description is added with its published date.

Meta title and Meta description are 2 important factors in SEO. Beacause if a person is searching for anything in Google, the search engine initialy show the search result only with meta title and meta description. If the user is satisfied with your title and description, then only the user visit your page. So the meta title and meta description should be impressive and informative for both users and search engines.

4. Content Optimization - Content Optimization is an important factor in SEO. The content should be simple, unique, meaningful and informative. Quality of the content will definitely improve the page ranking of the website.Content is the major part of your webpage. It includes all the informations about the webpage.

Tips for Content Optimization,

Content should be simple and informative
Try to add keywords in the content.
Try to add keyword before full stop or a coma.
Try to add some important words in bold letters.
Add content without grammatical and spelling errors.
Avoid the duplication of other webpage's content.

Keyword density is the ratio of keywords with in the total number of words in a content. Recommended keyword density is 1-3%.

5. Image Optimization - Images within a content makes the website looks more attractive. Try to add informative images in the webpage. Add the focusing keyword as the alt text for any one of the images in the webpage.

Alt Text - It is the alternative text that we are added in the HTML of the webpage.
Image Alt Text : <img src="address of the copied image"/>

6. Anchor Text Optimization - Anchor text is the clickable hyperlinked text in the content. Try to use best keywords as anchor text.

Internal Link - Internal link is the hyperlink that direct you to a new webpage or

area of same website or domain.
External Link - External link is the hyperlink that direct you to a new website. External linking is not good for your website. Because these type of linking will pass the power or equity of our webpage to another page. Transfer of the power or equity from our website to another website is known as Link Juice. So it will definitely affect your webpage's page ranking. Apply nofollow relation to that anchor tag to prevent link juice